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A rejuvenating rebrand for the all but forgotten fast-food seafood chain, Long John Silver's. Once a popular destination for seafood, over the past few decades, LJS has sunken into obscurity. This rebrand aims to breathe life back into the brand and attract a new generation of customers. To speak to a young generation full of self-expression and personality, Long John Silver's has to be rich with life and energy.
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Providing free advertising and an endless amount of interaction, distinguishable take-out packaging is essential for any fast food restaurant. With bold and striking colors, Long John Silver's packaging aims to be proudly carried around and even act as an accessory.
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Sometimes carrying around a bold, attention-grabbing LJS box isn't enough. Long John Silver's is ready to satisfy customers' self-expression needs by supplying a refreshing line of merchandise they can proudly wear.
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Long John Silver's wants its customers to know they are more than consumers. They are their seafood-loving community. Providing opportunities for sweet deals or free items, LJS' online presence will create active and fun interaction between brand and customer.
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